From the Founders
The pursuit of beauty, the devotion to ritual, the lure of reverence: PATINA was born from a desire to slow down. To notice the small, quiet moments that make a life feel whole. What began as one woman’s meditation has become a living experiment into how the objects we choose might shape our sense of self, home, and presence.
The label has since evolved to encompass the ethos of two women both guided by the same philosophy. Founder, Katerina Furrer, met Maxine Kelly, the Founder of UNDERLENA, through kismet and immediately recognized their shared ideology.
Today, UNDERLENA leads the label from their base in Aotearoa, New Zealand. Honouring the foundation that exists, and building upon it, PATINA now steps into a new epoch, continuing to embrace craft, curiosity, and conscious appreciation of the everyday.
— Katerina Furrer and Maxine Kelly
OUR OFFERING
PATINA is essentially an incubator. An assortment of ideas, objects and experiences to help you reconnect. Beauty is, after all, the ability to transcend the ordinary.
Our first offering, a concise edit of intimates, is designed to help you move through the world with a little more confidence… perhaps even a little more faith in your own magnetism. These pieces are a vehicle to remind you of your inherent alchemic qualities. A subtle nudge to prioritize embodiment over living on autopilot.
We strongly believe anyone making physical products bears the responsibility for their impact. Being considerate of resources, both environmentally and ethically, is our baseline and not a marketing tactic. More specifically, our approach encompasses:
- Working with manufacturing partners who value their workers and offer fair compensation + safe working conditions
- Small-batch production directly with independent businesses in the EU
- Using materials that are deadstock or OEKO-TEX certified with low minimums to limit over-ordering
- Limiting plastic packaging throughout the production cycle, fulfilment and dispatch
- Supporting independent creatives and compensating them fairly for their contributions